Writer, campaigner and food policy expert Rob Percival joins us to discuss his critically acclaimed book, The Meat Paradox. The book seeks to answer the question, how can humans simultaneously love animals and love to eat them? In this talk, Rob will explain the evolutionary and cultural origins of the meat paradox, in order to determine how and when our relationship with meat became emotionally and ethically complicated.
Rob’s commentary on food and farming has featured in the national press and on prime time television, and his writing has been shortlisted for the Guardian’s International Development Journalism Prize and the Thomson Reuters Foundation’s Food Sustainability Media Award. Rob also works for the Soil Association, an organisation championing organic food and regenerative farming. As the organisation’s Head of Food Policy, he leads campaigns in support of dietary change and food system transformation.